Packaging Design

Packaging that sells your product
before they even try it.

I design packaging that commands shelf presence, earns a second glance, and makes the unboxing moment something your customers genuinely want to share.

The Strategy Behind the Craft

Design that works as hard as you do

Before a customer reads a single word of your product description, they've already formed an opinion. Packaging is the most physical, tangible expression of your brand — and in a crowded retail environment, whether physical or digital, it is your single most powerful sales tool.

I approach packaging design the same way I approach brand strategy: with deep curiosity about your product, your customer, and the context in which your packaging will be encountered. I think about the shelf, the scroll, the unboxing moment, and the secondary life of your packaging in customer photos and unboxing videos.

Every project I take on is treated as a complete communication challenge. The goal isn't just to look premium — it's to make your product feel like the obvious, aspirational choice at the moment of decision. That requires the right hierarchy, the right material considerations, and a design that works in thumbnail as well as in hand.

7+

Years of expertise

1,100+

Brands elevated

50+

Niches covered

1:1

Direct collaboration

What's Included

Every deliverable, accounted for

No vague promises — here's exactly what you receive when you partner with Jayy Studio.

Structural Concept & Dieline

I work with your chosen box or container structure (or help you select one) and produce a precise dieline for your print partner.

Full Label / Surface Design

Complete design for every face of your packaging — front panel, back panel, sides, and base — with full typography and graphic hierarchy.

3D Mockup Presentations

Photorealistic 3D renders of your packaging in context — on a shelf, in a flat lay, in a hand — so you can preview before a single unit is printed.

Print-Ready Artwork Files

Press-ready PDFs with all bleeds, safe zones, and colour profiles (CMYK) correctly set — ready to send directly to your printer.

Material & Finish Consultation

I advise on paper stocks, coating finishes (matte, gloss, soft-touch, spot UV), and special effects that fit your budget and brand positioning.

Regulatory Text Layout

Professional layout of ingredient lists, certifications, barcodes, and legal copy — integrated into the design without compromising visual integrity.

Variant Adaptations

If your product comes in multiple SKUs or flavours, I adapt the design system across every variant while maintaining cohesion.

Sticker & Label Design

Standalone label designs for flexible packaging, jar labels, shrink sleeves, or product stickers — optimised for their specific substrate.

Source Files & Asset Library

All layered source files (Illustrator / Photoshop) plus a complete asset library for future adaptations or print updates.

My Process

From first call to final files

A transparent, collaborative process designed to keep you confident at every stage.

  1. 01

    Product & Market Discovery

    I learn everything about your product, your target consumer, your price point, your retail environment, and the brands you're competing against on the shelf — or in the feed.

  2. 02

    Structural Planning

    I finalise the packaging structure — box style, label format, container type — and source the correct dieline or template for your chosen format.

  3. 03

    Design Concept Development

    I develop 2–3 distinct visual directions for your primary packaging face, exploring hierarchy, color, typography, and graphic language.

  4. 04

    Full Surface Design

    Once a direction is approved, I extend the design to every surface of the packaging — maintaining visual logic and brand coherence across all faces.

  5. 05

    3D Visualisation & Refinement

    I produce photorealistic 3D mockups and refine alongside you until every detail — from the label placement to the font size on the ingredient panel — is exactly right.

  6. 06

    Print-Ready Handoff

    You receive press-ready artwork files, organised source files, and a print specification sheet — everything your printer needs to produce exactly what you approved.

6

clear steps from brief to delivery


Every project begins with a discovery session and ends with a complete, organised file handoff — so you're never left guessing.

Portfolio

Work that speaks volumes

A selection of recent projects — each one a strategic collaboration between vision and craft.

Cerevion

Cerevion

Moood

Moood

Mindful Roots

Mindful Roots

Roast Canned Coffee

Roast Canned Coffee

Roast — Nutrition Panel

Roast — Nutrition Panel

Why Jayy Studio

Premium work. Zero compromise.

I've spent years refining what it means to deliver truly exceptional design — not just files, but assets that move businesses forward.

1,100+ brands designed

7+ Years of Experience

Seven-plus years working with startups, SMEs, and global brands across retail, tech, food & beverage, fashion, and more. I've seen every challenge — and designed my way through it.

Strategic, Not Just Aesthetic

I don't design to look pretty. Every decision — colour, typeface, layout — is rooted in brand strategy, not just trend-chasing.

A Track Record That Holds Up

1,100+ projects in, across 50+ industries — the kind of range that only comes from doing this for a living.

Seamless Collaboration

I keep the process easy for you: clear briefs, regular check-ins, fast turnarounds, and generous revisions until you're genuinely happy with the result.

Let's make your product impossible to ignore.

Share your product details, target market, and any reference brands you admire. I'll come back with a tailored packaging strategy and honest pricing.