Design that earns
its keep.
The person you brief is the person who designs your work and sends you the files. No account managers, no handoffs, no template packs.
01 / Service
Logo Design
A mark that still reads at 16 pixels.
The problem: Your logo was made in a hurry, and it shows as soon as it goes on a sign, an app icon or a shirt.
You'll use your logo every day for years, so it has to hold up. I keep marks simple enough to recognize at a glance, build them on a grid so they keep their shape at any size, and send you every file format a printer or developer will ask for.
Who it’s for: You're launching something new, or your business has outgrown a logo that no longer matches the quality of your work.
See it in practice: Born To The Game case study
What’s included
- Several concept directions to choose from
- Primary logo, secondary lock-up and standalone icon
- Full color, one-color and reversed versions
- Vector source files (AI, EPS, SVG, PDF)
- High-resolution PNG and JPG exports
- Clear-space and minimum-size rules
02 / Service
Brand Identity Systems
The logo, plus everything that has to match it.
The problem: Your logo is fine. Your website, deck, packaging and Instagram just look like four different companies.
Color, type, layout, photo direction and the pieces you actually use day to day, all designed together. When a customer meets your brand on a card, a sign or a feed, it looks like you meant it.
Who it’s for: You're past launch and need to look consistent on web, social, print and product.
See it in practice: Arista Living case study
What’s included
- Logo suite and brand mark
- Color palette with usage rules
- Type scale for print and screen
- Brand pattern, icon or illustration style
- Business cards and stationery
- Social, signage and packaging applications
03 / Service
Brand Guidelines
So the next person can't get it wrong.
The problem: Every new printer, agency or hire makes your brand drift a little further from where it started.
A guide your whole team can follow, not just designers. It covers logo usage, clear space, color values for every medium, type scales and layout, with real do and don't examples.
Who it’s for: More than one person makes your marketing material, or you regularly hand files to outside printers and agencies.
See it in practice: KAE Hair Care case study
What’s included
- Logo usage, clear space and minimum sizes
- Do and don't examples
- Color values in HEX, RGB, CMYK and Pantone
- Type hierarchy and pairings
- Photography and art direction notes
- Print-ready PDF plus source file
04 / Service
Packaging & Label Design
Made for the shelf. Built for the printer.
The problem: Your product is good. On a shelf, or in a marketplace grid, it disappears.
I design to your dieline, lay out nutrition and regulatory panels properly, and keep multi-flavor ranges recognizable as one family. Your printer gets artwork they can run without a redraw.
Who it’s for: You sell food, drinks, supplements, beauty or consumer products, whether it's your first SKU or a growing range.
See it in practice: CedarLand Bousfier Jam case study
What’s included
- Packaging or label concepts
- Dieline-accurate, print-ready artwork
- Nutrition, ingredient and barcode layout
- 3D mockups and product renders for e-commerce
- Color systems for variants and flavors
- Advice on materials and finishes
06 / Service
Presentation & Pitch Decks
Slides that back up your pitch.
The problem: Your pitch is strong. Your slides let it down.
Investor decks, sales presentations and brand books built around the story you're telling. Clear hierarchy, charts that make the numbers obvious, and a slide master your team can keep using.
Who it’s for: You're raising money, pitching for work, or presenting a new direction to your team.
What’s included
- Story structure and slide order
- Custom slide master and layouts
- Charts, diagrams and data visualization
- Icon and illustration set
- Editable source (PPTX, Keynote or Slides)
- Print-ready PDF export
07 / Service
Print & Marketing Collateral
Flyers, menus and signs that match everything else.
The problem: You need a flyer, a menu or a poster by Friday, and it has to look like the rest of your brand.
Posters, brochures, menus, flyers, stationery and signage, designed on the brand you already have. Files come set up for print with bleed, crop marks and the right color profile.
Who it’s for: You already have a brand and need everyday marketing material done properly.
See it in practice: Aurexon Construction case study
What’s included
- Posters, flyers and brochures
- Menus, catalogs and price lists
- Signage and large-format artwork
- Stationery and business cards
- Correct bleed, trim and CMYK setup
- Print-ready PDF and source files
How it works
A process with no surprises.
You'll always know what's happening, what's next and when you'll see it. No silent weeks. No surprise invoices.
- 01
Discovery
You fill in a short questionnaire and we talk about your business, your customers and the competitors you keep losing to. Nothing gets designed yet.
- 02
Direction
I send back references, palettes and a clear visual direction. We agree on where it's heading before anything gets polished.
- 03
Design
You see concepts on a bottle, a sign, a phone or a shirt. Not floating on a white square.
- 04
Refine
We tighten the direction you picked. Revisions are part of the job, not an upsell, and I'll say so if a change would weaken the work.
- 05
Handoff
You get organized, clearly named files in every format you need, plus the rules for using them.
Packages
Fixed prices, agreed before we start.
Most projects fit a fixed-price package. Bigger ones get a custom quote.
Before you brief me
Everything you’re about to ask.
Have a question that isn’t here? Send it over. I’m happy to help, even if you’re still working out what you need. You’ll hear back within a few hours.
You fill in a questionnaire about your brand, audience and competitors. I develop the first concepts, we go through them together, refine the one you like, and I hand over the final files. Your feedback shapes every round.
Whenever you’re ready
Let’s make your brand feel as good
as your business is.
Tell me a little about what you're building and where the brand feels off. I'll reply within a few hours with honest thoughts on scope, timing and cost. If you don't need me yet, I'll tell you that too.
05 / Service
Social Media Design
Post more often without breaking the look.
The problem: Your feed is a mix of fonts and colors, because a different person makes each post from scratch.
Templates built on your brand: feed posts, stories, highlight covers, banners and campaign layouts. You get them editable, so your team keeps publishing and everything still looks like you.
Who it’s for: You post regularly and don't have a designer on staff.
See it in practice: PuppyDock case study
What’s included