KAE Hair Care
Hair care that's part botanical, part clinical: a serif monogram, olive-green packaging and a 17-page identity guide.
What the brand needed
Hair oil brands tend to look either cold and clinical or homemade. KAE needed to sit in between: gentle enough to feel kind to your scalp, clinical enough to promise results.
How I approached it
Abril Fatface gives the wordmark the weight of an old apothecary label. A deep olive palette and moss-and-stone photography soften it. The bottle stays dark and the type stays minimal, so the product reads as a treatment, not a cosmetic.
What I delivered
- Logotype, monogram and icon
- Correct logo usage and clear-space rules
- Olive and stone color palette
- Typography (Abril Fatface / Helvetica Now Var)
- Serum bottle and outer carton
- Business cards and stationery suite
- Retail bags and boxes
- Billboard and app icon applications
Where it landed
A 17-page identity guide and print-ready packaging artwork for the whole launch range.
Need the same for your brand? See what’s included in brand identity systems.
The full project17 images
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