7+ years spent making
small brands look established.
Jayy Studio is the brand identity practice of Javeria Hareem, based in Lahore and working with founders, startups and agencies everywhere. 1,000+ logo and branding projects have gone out from here, for clients who needed to look credible before they could afford to look expensive.
1,000+
Logo & branding projects delivered
7+
Years designing brand identities
50+
Industries, from food to real estate
1:1
You deal with the designer, not a middleman
The story
It started with sketchbooks full of logos.
I picked up design as a teenager, sketching logos in notebooks and playing with color long before I knew it could be a career. Curiosity turned into an obsession with how a single mark or palette can say so much about who you are.
I turned that into a profession and built Jayy Studio as a place where strategy and craft get equal time. Today I work from Lahore with founders and teams around the world, turning what they’re building into brand systems that hold up outside the pitch deck.
A thousand projects in, what I care about hasn’t changed. Every business deserves an identity that feels honest and is built to last. A first logo for a startup or a rebrand for a company that’s grown up, the standard’s the same.
How I work
Three rules I don’t break.
- 01
Strategy before decoration
Every color, typeface and layout choice has a reason I can explain in plain language. If I can't justify it, it doesn't ship.
- 02
Designed in context
Before you sign off, the mark gets tested on signage, packaging, phone screens and embroidery. That's where brands usually fall apart.
- 03
Built to be handed over
Organized files, clear names and usage rules, so the next person who touches your brand can't break it by accident.
Why clients stay
What you actually get when you hire me.
7+ years, 50+ industries
Food, supplements, beauty, real estate, sports, pets and tech. You only get that kind of range by doing this full time, for years.
You see the direction early
References and palettes come to you before anything is polished, so there are no big reveals that miss the point.
Deadlines that hold
You'll know the delivery date on day one. If anything threatens it, you hear about it straight away.
Changes without the awkwardness
Asking for revisions shouldn't feel like a favor. They're built in, and if a change would weaken the design, I'll explain why.
What I design in
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Figma
- Canva
- After Effects
Work with me
Tell me what you’re building.
Tell me a little about what you're building and where the brand feels off. I'll reply within a few hours with honest thoughts on scope, timing and cost. If you don't need me yet, I'll tell you that too.