Arista Living
Identity for a luxury real estate brand: a circular A monogram, an Estate sub-brand, navy and sand colors, and a 45-page style guide.
What the brand needed
People buy luxury property on feeling long before they look at floor plans. Arista wanted a brand as considered as its homes, one that stays calm and high-end in print, online and on site.
How I approached it
A circular A monogram and a wide, airy wordmark set the tone, with an Estate sub-brand for developments. Deep navy and warm sand run through everything. Marcellus handles headlines, Inter handles reading, and the photography sticks to soft light and natural materials.
What I delivered
- Primary logo, monogram and Estate sub-brand
- Lock-ups, clear space and misuse rules
- Navy and sand color system
- Typography (Marcellus / Inter)
- Imagery and art direction guidelines
- Business cards, letterhead, envelopes and folders
- Shopping bags, notebooks and brochures
- Website and social media templates
- Vehicle livery, flags and event backdrop
Where it landed
A 45-page style guide the Arista team, agents and suppliers can follow, so everything from the first viewing to the handover looks like one brand.
Need the same for your brand? See what’s included in brand guidelines.
The full project45 images
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