Skip to content
Jayy Studio

PuppyDock

A playful pet-safety brand with a dog-eared wordmark, sky blue and sunshine yellow colors, app icons and a 12-page brand guide.

What the brand needed

Pet safety is an emotional purchase. Owners need to trust the product right away, but a clinical look would lose the fun of having a dog. PuppyDock had to feel reassuring and playful at once.

How I approached it

A friendly wordmark sits at the center, with bright sky blue, sunshine yellow and real dog photography around it. Cal Sans and Lexend keep the type rounded and easy to read. Dog silhouettes and app icons carry the brand onto screens and social.

What I delivered

  • Primary logo and color variations
  • Clear-space and do's-and-don'ts rules
  • Brand color palette
  • Typography (Cal Sans / Lexend)
  • Brand story and tone
  • App icons and smartwatch application
  • Social media profile templates
  • Dog silhouette illustration set

Where it landed

A 12-page brand guide with everything PuppyDock needs to launch consistently in the app, on the web and on social.

Need the same for your brand? See what’s included in brand guidelines.

The full project12 images

Browse all work

Next project

Cerevion Cognitive Supplement

Brand Identity · Health & Wellness

View case studyAll work

Start yours

Need a brand that works this hard?

Tell me a little about what you're building and where the brand feels off. I'll reply within a few hours with honest thoughts on scope, timing and cost. If you don't need me yet, I'll tell you that too.

Tell me about your projectBook a free call
Prefer a quick chat?Message me on WhatsApp