Verdia Organic Skincare
An organic skincare identity built on a serif wordmark, a four-point spark mark, cream, near-black and sage colors, and packaging across cleanser, serum and mist.
What the brand needed
Organic skincare tends to split into two camps: crunchy and homemade, or so clinical it forgets to feel good. Verdia needed a brand that reads as premium and botanical at once, credible enough for a pharmacy shelf and warm enough for a bathroom counter.
How I approached it
A Bodoni-based wordmark carries the weight of an apothecary label, with a four-point spark standing in for the small moment of glow the products promise. Cream, near-black and a muted sage rotate across packaging, campaign and social so the range reads as one family from a shelf away. Editorial photography of skin, leaves and hands keeps the science-forward color palette from feeling cold.
What I delivered
- Logotype, spark mark and monogram seal
- Color palette (cream / near-black / sage) with RGB and CMYK specs
- Typography (Bodoni family)
- Cleanser tube and carton, serum bottle, facial mist packaging
- Business cards and stationery suite
- Campaign posters and storefront signage
- Social media templates
Where it landed
A full guideline set covering packaging, print and digital, so every Verdia touchpoint shares the same restrained, botanical look.
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The full project15 images
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