Topic · 2 posts
Brand Guidelines: What to Include and Why
A brand without rules drifts every time someone new touches it. These posts cover what a guidelines document needs and how long it should be.
Brand guidelines posts

Brand guidelines7 min read
The 7 things every brand guidelines document must include
Your social media designer, your VA and your developer are all guessing. Here’s the rulebook that stops the guessing, section by section.

Brand guidelines8 min read
Brand guidelines vs style guide vs brand book: which one do you need?
Three names, used loosely by everyone including designers. Here’s what each document actually covers, how many pages it tends to run, and which one your business needs.
Whenever you’re ready
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as your business is.
Tell me a little about what you're building and where the brand feels off. I'll reply within a few hours with honest thoughts on scope, timing and cost. If you don't need me yet, I'll tell you that too.
