Topic · 4 posts
Branding Guides by Industry
Every category has its own clichés and its own tests. These guides cover what customers in each one judge first, and where brands usually go wrong.
Industry guides posts
Industry guides10 min read
Packaging design checklist: what to check before you print
A packaging mistake is the only design mistake you pay for twice. Here is the list I run through before any label or carton goes to the printer, and why each line is on it.
Industry guides8 min read
Branding for construction and real estate companies
Open a directory of builders and you’ll see the same logo forty times. Here is what developers and buyers actually judge, where a construction brand really lives, and how real estate is a different conversation.
Industry guides9 min read
Beauty brand identity: branding a hair care or skincare startup
Hair care and skincare brands fall into one of two traps: cold and clinical, or homemade. Here is how to land in between, with two real launches as the worked example.
Industry guides9 min read
Restaurant branding essentials (for cafes and cloud kitchens too)
A restaurant brand lives on a paper bag, a menu and a sign at 9pm, not on a white square. What each surface needs, and the lessons from donut, coffee and jam packaging.
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