Topic · 3 posts
Logo Design Advice for Founders
Practical help with the mark itself: which files you need, what a startup logo should do, and what makes a logo work at sixteen pixels and on a shop sign.
Logo design posts
Logo design7 min read
Rate my logo: send me yours and I’ll tell you what’s working
A monthly series where founders send me their logo and I say, in public and with permission, what’s working and what isn’t. Starting with my own mark.
Logo design8 min read
Logo design for startups: packages and process
What a startup actually needs from a logo at each stage, what can wait, and how a logo project with me runs from a ten-minute brief to final files.
Logo design10 min read
Logo file formats explained: AI, EPS, SVG, PNG, PDF
Someone has asked for your logo “in vector” and you’ve sent the PNG from your website. Here’s what every logo file is for, and which one to send to whom.
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as your business is.
Tell me a little about what you're building and where the brand feels off. I'll reply within a few hours with honest thoughts on scope, timing and cost. If you don't need me yet, I'll tell you that too.