Topic · 3 posts
Rebranding: When and How to Do It
Most brands don’t need starting over. These posts help you work out whether yours needs a rebrand, a refresh or just a proper set of rules.
Rebranding posts
Rebranding10 min read
9 signs your brand looks amateur, and how to fix each one
People decide whether to trust you in a few seconds, and most of what tips them is small and fixable. Here are the nine things I check first, and what each one costs you.
Rebranding9 min read
Rebrand or refresh? How to tell which you need
Most founders who ask me for a rebrand need a refresh. A few who ask for a refresh need the opposite. Here is how to tell the two apart before you spend anything.
Rebranding7 min read
Rebrand before and after: 5 brands and what actually changed
Not two logos side by side. For five projects: the problem each brand walked in with, the one decision that did the most work, and what the business can do today.
Whenever you’re ready
Let’s make your brand feel as good
as your business is.
Tell me a little about what you're building and where the brand feels off. I'll reply within a few hours with honest thoughts on scope, timing and cost. If you don't need me yet, I'll tell you that too.